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Sony PlayStation Portable Street Art / Guerrilla Marketing 2

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Here are some more shots of the Sony PSP "street art" ads in downtown New York City.

Background:
During the past few months, we've seen dozens of these street art pieces of kids engaged with various handheld toys and other objects that, upon closer inspection, are actually Sony PlayStation Portable devices, that is, the PSP. This image was taken in Soho. Most of the ads are confined to downtown Manhattan. This "graf" is really a clever attempt by Sony to appropriate the street art vernacular for advertising purposes as part of its guerilla marketing efforts for the PSP. We have to admit that the ads are cool; we like 'em. Unfortunately, when we spotted this one, the batteries on our Nikon digital camera were out of juice, so we had to shoot these images with the lower resolution of the camera embedded in our Palm Treo 650 Smartphone.

Ivan Corsa Photo

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What is Street Art?

Many people know street art when they see it. But what it is and what it isn't sometimes is unclear and often debatable at best. A definition of street art may be helpful. According to the Wikipedia's entry on the subject as of July 11, 2008, Street Art is defined as follows:

Street art is any art developed in public spaces — that is, "in the streets" — though the term usually refers to art of an illicit nature, as opposed to government sponsored initiatives. The term can include traditional graffiti artwork, stencil graffiti, sticker art, wheatpasting and street poster art, video projection, art intervention, guerrilla art, flash mobbing and street installations. Typically, the term Street Art or the more specific Post-Graffiti is used to distinguish contemporary public-space artwork from territorial graffiti, vandalism, and corporate art.


Contact

Send your picture submissions and inquiries to Global Graphica at streetartnyc@gmail.com


About Global Graphica

Global Graphica is a personally curated website devoted to photographically documenting the street art we see in daily walks in and around downtown New York City and in cities we travel to around the world. Images of other ephemeral art forms and visual culture are also posted to our site, as is information and commentary about exhibitions, events and media. Global Graphica was launched in 2004 as a spin-off web project of the pop-culture web magazine Air Massive. The site was set up to create a personal photo record of the ever-changing street art we encountered daily in our downtown New York City neighborhood and beyond. Global Graphica welcomes inquiries and submissions of images from readers and artists.


落書き写真

Credits
Produced by Air Massive,
New York City

Production
Producer + Editor: Ivan Corsa
Photo Editor: Reiko Oishi

Images + Words
Jess Eddy
Michel Monferrato
Richard Gregg
D. Carter Witt
Typhoon
Masumi Hawkins
Rob Samra
Reiko Oishi
Ivan Corsa

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© Copyright 2004-2008 Global Graphica. © Copyright 2004-2008 Ivan Corsa. All Rights Reserved. Copyright for individual images is that of the photographer. Produced by Air Massive New York.