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March 17, 2005

Kate Spade Treatment for Scaffolding

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Popular purveyor of smart, classic handbags and accessories, Kate Spade has a massive and always busy store in the heart of the Soho lofts-and-shops district in New York. Even at a time when there's construction work or renovations being done and scaffolding surrounds the landmarked cast-iron loft building where the store lives, Kate Spade manages to add some color to a drab situation. Here the apparati is covered with a Kate Spade pattern one might find in a design for a bag, wallet, shoe or belt. The vivid colors of the graphic pattern replace the usual store signs, which are sedate and hidden by the scaffolding, and double as billboard advertising.

Posted by icorsa at March 17, 2005 09:11 AM